Amazon Web Services (AWS), an entity of Amazon.com, has launched a new feature, Amazon GameLift Streams. This fully managed solution allows game developers to deliver high-resolution, low-latency gaming experiences through a web browser, without the need for developers to modify their games for streaming or build their own streaming infrastructure. This feature is part of Amazon GameLift, a service that supports the development and delivery of games. The streaming capability aims to increase player engagement and sales by making games more accessible on various devices.
Amazon GameLift Streams stands out as the sole service that permits developers to upload game content directly to managed GPU instances in the cloud. Streaming can commence within minutes, requiring minimal changes to existing game code. This service supports a wide range of games, from AAA titles to indie games, and is compatible with devices such as PCs, smartphones, tablets, and smart TVs through a WebRTC browser. The service operates on a global cloud network, offering 1080p, 60fps gameplay almost instantly. It allows developers to scale streaming capacity based on demand, thus optimizing usage and cost.
Several companies, including Bandai Namco Entertainment Inc., Jackbox Games, Ludeo, and Xsolla, have adopted Amazon GameLift Streams. With millions of gamers using AWS monthly, this service offers a new way to turn everyday devices into gaming systems while maintaining existing game code and infrastructure. It opens new revenue opportunities for developers by reducing the need for significant investment in infrastructure and software development. Developers can upload their games to AWS, configure streaming capacity, and use SDKs to integrate with various services and websites to begin streaming.
Amazon GameLift Streams supports multiple operating systems and browsers, ensuring compatibility with a wide range of devices. Jackbox Games, known for interactive games, uses the service to reach a broader audience beyond traditional gaming platforms. This flexibility also offers new monetization avenues and the potential to incorporate features not previously possible. Developers can establish direct relationships with players by creating their own game streaming services and storefronts, enhancing player engagement through multiple distribution channels.
The service also facilitates the delivery of game demos on demand, allowing developers to grow their player base by offering quick access to playable demos on websites or during live streams. Ludeo, a leader in game discovery, has utilized this feature to enhance engagement and conversion rates during campaigns. This approach not only increases interest in the games but also drives immediate player interaction and potential purchases.
Additionally, Amazon GameLift Streams can streamline the game testing process by reducing time and cost while maintaining security. Developers can distribute game builds for testing more efficiently, receiving feedback without the risk of code theft. This capability accelerates the development lifecycle, ensuring more secure and standardized testing. Furthermore, the service allows gaming companies to broadcast virtual worlds, enhancing brand connection and consumer engagement through innovative marketing approaches.
For more details on Amazon GameLift Streams, visit Amazon’s website here.
