Hisense, a prominent brand in the field of consumer electronics and home appliances, has achieved significant success with its premium television strategy. According to data from Counterpoint Research, Hisense holds the second position in the global high-end TV market with a market share of 24% in the third quarter. In China, the company ranks first. The high-end TV market experienced a notable increase of 51% in year-on-year shipment volume during this period. Mini LED TVs witnessed a remarkable 102% increase in shipment volume, surpassing OLED TVs. Additionally, OD-LCD TVs saw a growth of over 50%, with quarterly shipments exceeding 4 million units for the first time.
Hisense has emerged as a leader among Chinese brands by successfully penetrating the overseas high-end market, particularly with Laser TVs priced between $3,000 and $5,000. The brand’s technical expertise and competitive edge are further demonstrated through the Xbox certification announced this year. Hisense is recognized as the leading brand in the 100-inch TV market worldwide, setting trends in large-screen televisions and providing enriched experiences for consumers. This includes collaboration with the game “Black Myth: Wukong,” where Hisense is the official TV partner, offering customized gaming modes.
Between January and September, Hisense’s 100-inch and larger TV sales across approximately 20 countries, including Japan, Germany, Italy, the UK, France, and Spain, ranked first in the industry. The company has also increased its brand visibility by sponsoring global sporting events, such as the FIFA Club World Cup 2025. Hisense’s AI TV technology enhances user experience by providing high-definition visuals and content-rich information on sporting events.
Hisense continues to advance its leadership in AI TV technology, supporting personalized content and interactive intelligence-based features. The company aims to lead the development of smart home entertainment trends. Hisense’s efforts in this area are focused on creating a future where home entertainment systems are more integrated with artificial intelligence capabilities.
Hisense is a global brand specializing in home appliances and consumer electronics. According to Omdia, Hisense was ranked second globally for TV shipments and first in the 100-inch TV category for both 2023 and the first half of 2024. Operating in over 160 countries, the company focuses on multimedia products, home appliances, and intelligent IT solutions.
For more details on Hisense’s product offerings and developments, visit their website here.
