Hisense, a prominent global brand in consumer electronics, participated in the Appliance & Electronics World Expo 2025 (AWE 2025) held in Shanghai from March 20 to 23, 2025. The company presented its advancements under the theme “AI Your Life,” focusing on the latest artificial intelligence-powered products aimed at elevating home appliance technology. Hisense is placing emphasis on user experience, transforming intelligent devices into more intuitive solutions. As artificial intelligence continues to influence the MENA region, Hisense is advancing the integration of AI, setting a precedent for smart living solutions designed for contemporary homes.
The smart home appliance sector is currently experiencing a shift from simple connectivity to more proactive services. Hisense’s AI-enabled televisions are at the forefront of this change, equipped with 18 intelligent AI agents. These televisions extend beyond basic functionalities by acting as a home tutor, fitness guide, or travel advisor, providing an interactive experience that surpasses traditional smart televisions. Unlike models that operate on preset commands, Hisense AI televisions are capable of learning, optimizing, and adapting to user preferences, offering a personalized and intuitive viewing experience. These televisions are redefining standards in smart home entertainment by continuously enhancing their ability to understand and cater to user needs.
At AWE 2025, Hisense introduced its significant 116-inch RGB-Mini LED TV, the UX, which garnered attention during the event. This television features the industry’s first RGB 3D color control technology, allowing for simultaneous management of light and color through the advanced Hisense Chip AI picture quality chip and RGB-Mini LED backlight chip. This technology reduces energy consumption while providing superior picture contrast and color accuracy, thereby improving the visual experience for users. This development reinforces Hisense’s leadership in the global large-screen television market.
Additionally, Hisense displayed the world’s first self-emissive 136-inch Micro LED TV and a 163-inch movable Micro LED TV, notable for its industry-leading thickness of only 24mm, supporting flexible tiling and customization up to 271 inches. Hisense’s flagship Laser TV, the Exploration X1, incorporates Digital Light Processing technology from cinemas, featuring the industry’s highest 110% BT.2020 cinema-grade color gamut. It also includes Hisense’s innovative spectral selection screen, which enhances brightness to 1000 nits, significantly improving the large-screen viewing experience.
Hisense is expanding beyond traditional display devices by integrating smart agents that cater to audio-visual entertainment, education, health, and more, turning screens into versatile hubs for modern families. These innovations create a multifunctional space where one screen can offer a variety of possibilities. With the growing presence of smart technology in the MENA region, Hisense is at the forefront of providing advanced televisions that anticipate user needs and enhance experiences for various activities, ranging from family movie nights to educational content.
For more information about Hisense tv offerings, check out their website here.
