In 2025, a variety of new ATSC 3.0 receivers and enhanced broadcast services are set to be introduced to U.S. consumers. RCA is launching a series of NEXTGEN TV sets, while new ATSC 3.0 accessory receivers from brands such as ADTH, MyVelo, Stavix, Vbox, Zapperbox, and Zinwell are among the consumer products being presented at the ATSC exhibit during the CES event in Central Hall 20340.
If you’re in the market for a new TV, and like being able to watch the local tv channels, make sure to look for NEXTGEN TV or ATSC 3.0 compatibility. These features add expanded High Dynamic Range (HDR), interactive gaming, and digital signage options. Local stations and networks are leveraging the benefits of next-generation broadcasting, which includes the ability to launch virtual channels via internet connections.
The ATSC 3.0 broadcast standard, which is being deployed in the U.S., South Korea, and Jamaica, has also been recommended by Brazil for its DTV+ service. Tests are currently being conducted in Trinidad and Tobago, India, Mexico, and Canada. The president of ATSC, Madeleine Noland, stated that more than 75% of U.S. viewers now have access to NEXTGEN TV broadcasts. RCA’s addition as a sixth TV manufacturer to offer NEXTGEN TV sets brings the list to nearly 100 different receiver models. ADTH is set to release affordable USB-style receivers for Android and Fire TV devices, aiming to expand consumer access to NEXTGEN TV technology.
Panasonic has re-entered the U.S. television market with OLED models powered by Fire TV, equipped with NEXTGEN TV electronics. RCA’s upcoming 2025 addition is expected to offer more options for consumers considering display upgrades. At the ATSC booth at CES, innovations from six TV and six accessory device manufacturers are on display. These include various NEXTGEN TV products, device software from Tolka and Mirakulo, the Run3TV broadcast application, and Advanced HDR technology from Technicolor. Displays from Hisense, Panasonic, Samsung, Sony, RCA, and TCL are featured, as well as accessory receivers from ADTH, MyVelo, Stavix, Vbox, Zapperbox, and Zinwell.
ATSC 3.0 also allows broadcasters to transmit digital data for uses such as digital signage. The ATSC exhibit includes a digital signage kiosk, managed by USSI Global, which features local headlines, traffic and weather updates, emergency alerts, and advertising from KTVN-TV, an ABC network affiliate owned by The E.W. Scripps Company. This capability showcases the versatility of the ATSC 3.0 standard.
In the U.S., over 200 NEXTGEN TV services now incorporate HDR, with many broadcasts also including Dolby Atmos audio. At CES, Sinclair is demonstrating the visual benefits of HDR compared to standard ATSC 1.0 digital TV broadcasts. Local stations initially introduced HDR to sports broadcasts in 2024, expanding their offerings significantly. Currently, more than 80 million viewers have access to NEXTGEN TV with HDR capabilities.
Furthermore, many stations enhance local content with the Run3TV broadcast app, which offers on-demand programming and interactive content like program restarts and hyperlocal weather forecasts. Gaming over NEXTGEN TV is another feature being demonstrated by GameLoop at the ATSC exhibit. This feature, called “Play Now,” allows viewers to play games directly using their TV remote or mobile phone. Broadcasters are also utilizing the Internet Protocol backbone of the broadcast standard to add channels and stream local content through internet connections.
ATSC, the Broadcast Standards Association, develops voluntary standards and recommended practices for digital terrestrial broadcasting. The organization aims to integrate broadcast and telecom standards to advance the broadcasting industry. The ATSC 3.0 Standard expands the potential of the broadcast spectrum beyond traditional applications. For more information, visit the ATSC website here.
