Today, OpenAI announced their new SearchGPT tool. This is a new prototype of AI search features that provide quick and timely answers, along with clear and relevant sources. The prototype combines AI models with web information to enhance search capabilities. The initial launch is limited to a small group of users and publishers to gather feedback. The goal is to add successful features into ChatGPT in the future.
SearchGPT aims to simplify the search process by offering direct answers with current information from the web and clear links to relevant sources. The system allows for follow-up questions, maintaining context with each query.
The initiative involves partnering with publishers and creators to highlight high-quality content in a conversational interface. SearchGPT prominently cites and links to publishers, providing clear attribution and encouraging user engagement with source links. Tools are being developed for publishers to manage their appearance in SearchGPT results, ensuring their control over content.
Clear attribution and linking is important, because many smaller content publishers and authors depend on search traffic to their site to be heard, as well as to make money to support their site and livelihood. Without the clear references to where the information is found, readers wouldn’t have the chance to discover new blogs and authors, and these sites wouldn’t receive the income that they use to survive.
The prototype will also offer insights into how AI search products are engaged with and how content performs. Future improvements will focus on areas such as local information and commerce, with the goal of integrating the best features into ChatGPT based on user and publisher feedback.
To join the waitlist, sign in and sign up on OpenAI’s site here.
