Samsung Electronics is continuing its efforts to enhance the gaming experience on its devices by investing in new gaming initiatives. For the third consecutive year, Samsung will be the official TV partner of Summer Game Fest. The event, which includes a live stream on June 7 at 2 p.m. Pacific Time, will also feature Play Days where media and creators can experience new offerings.
Samsung has introduced game streaming capabilities to a wide range of its Smart TVs, monitors, and projectors. Mike Lucero, Head of Product Management for Gaming at Samsung, highlighted the company’s investments in hardware innovations and gaming services, such as the Samsung Gaming Hub. These efforts aim to address player concerns and enhance the overall user experience.
As part of its gaming expansion, Samsung has launched two new games, Rivals Arena and The Six, which can be played directly on select Samsung Smart TVs without the need for a console, controller, or subscription. Rivals Arena is a cinematic card game that uses a smartphone as a controller and is available on 2022 or newer Samsung TVs. The Six is a trivia game that can be played with a TV remote and is also available on 2022 or newer Samsung TVs, with plans for availability on earlier models later in the year.
This initiative is intended to make gaming more accessible by allowing users to play games on their TVs without additional equipment or costs. Samsung aims to reach a broader audience, including those who do not consider themselves traditional gamers, by offering new and easy ways to play.
Both Rivals Arena and The Six will be featured at Samsung’s booth during Summer Game Fest’s Play Days. For more information and updates on Samsung Gaming Hub here.
