Samsung Electronics Co., Ltd. has announced that Samsung TV Plus, its free ad-supported streaming TV service, will be live streaming the 2024 MAMA AWARDS. This event is recognized as one of the premier K-pop events globally. The broadcast will be accessible to fans worldwide via Samsung TV Plus’s newly launched exclusive K-pop channel. The event is scheduled to take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 local time, with Samsung TV Plus covering all three days of the awards ceremony.
The new K-pop channel, “K-POP by CJ ENM,” became available on November 6 and is exclusively accessible through Samsung TV Plus. This channel offers a wide range of K-pop content to audiences across North America, Europe, and Latin America. It features a mix of performances, music videos, artist interviews, and behind-the-scenes footage. Exclusive programming from CJ ENM’s Studio CHOOM, which focuses on K-artist choreography, is also part of the offerings. The channel includes popular artists such as TOMORROW X TOGETHER, aespa, ENHYPEN, Anderson .Paak, and J.Y. Park, further establishing Samsung TV Plus as a global leader in streaming K-content.
Samsung TV Plus is marking its 10th anniversary as a significant player in the streaming sector. It has more than 88 million active users on Samsung smart TVs powered by Tizen OS. The platform has recently enhanced its offerings with over 4,000 hours of Korean content available in the U.S., positioning itself as a leading destination for fans of K-content around the world. The inclusion of exclusive content like the MAMA AWARDS continues to strengthen Samsung TV Plus’s position in the free streaming market.
Samsung’s strategic partnerships are key to expanding the role of Samsung TV Plus as a platform for diverse, high-quality entertainment content. The company is committed to offering a global gateway for premium entertainment that appeals to a wide range of viewers. The new K-pop channel is a testament to Samsung’s dedication to connecting fans with top-tier K-pop performances and enhancing the availability of K-content on a global scale.
For more information, visit the Samsung website here.
