TCL Demos New NXTFRAME TV to Bring Living Art Into Your Home

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TCL has announced the launch of its first TCL NXTFRAME TV at IFA 2024. This TV integrates art, design, and technology into a single unit. The TCL NXTFRAME TV is designed to blend with home decor and can display art when not in use. It is 27.9 mm thick and has a built-in chassis without the need for an external connectivity box.

The Pro version features sound by Bang & Olufsen, with audio tuned by their engineers. Duncan McCue, Vice President of Business Development and Strategic Partnerships, and Stefan Streit, CMO of TCL Europe, both highlighted the benefits of this partnership.

The TCL NXTFRAME TV Series will be available in select European markets in late 2024, in sizes up to 75 inches. It includes customizable magnetic frames and a matte anti-reflective screen. The TV comes with a curated art library and can display personal art collections. The Pro version includes a wireless soundbar and subwoofer.

The TV mounts like a painting and comes with a Flush Wall Mount bracket. An optional Movable Floor Stand is available. The TCL NXTFRAME TV features a 120Hz/144Hz VRR panel and supports Dolby Atmos and DTS.

The TCL NXTFRAME TV is designed to offer both aesthetics and performance. The remote control is made from recycled materials. For more information, visit the TCL’s website here.

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