TCL has recently participated in the Mobile World Congress 2025 (MWC) following its announcement as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This event represents TCL’s first international exhibition appearance since securing this partnership. MWC remains a significant global exhibition focusing on mobile communication advancements, drawing over 101,000 attendees in 2024. For this year’s event, TCL expanded its exhibit space to 400 square meters, doubling its previous year’s presence.
Joanne Du, CEO of TCL Industries, expressed the company’s goals at MWC 2025. TCL aims to demonstrate its commitment to advancing technology that improves daily life, while also connecting with global industry leaders. The company focuses on exploring new opportunities in display technologies, 5G connectivity, and AI-based solutions. These efforts align with TCL’s vision of redefining intelligent experiences and contributing to a better future.
As part of its Olympic partnership, TCL plans to enhance experiences for both fans and athletes. This includes providing digital displays at the Olympic and Paralympic events and household appliances for the Olympic Village. TCL’s contributions to the IOC’s AI Agenda are also noteworthy, focusing on improving on-site and at-home experiences. The company will support the ‘Athlete Moment’ initiative, enabling athletes to remain connected with their friends and family during competitions.
At MWC 2025, TCL CSOT introduced the APEX brand, which emphasizes delivering high-quality display experiences, reliable vision health, and eco-friendly features. Under this brand, TCL CSOT showcased its Inkjet Printing (IJP) OLED displays along with other innovations, such as the world’s first OLED laptop featuring camera-under-panel technology. These products align with APEX’s pillars to enhance next-generation intelligent devices.
TCL also unveiled new products like the RayNeo Air 3s AR glasses and the RayNeo X3 Pro. These products highlight advancements in display technology, design, and intelligence, aiming to integrate digital interactions into everyday life. The RayNeo Air 3s includes a unique dual opposing acoustic chamber design, while the RayNeo X3 Pro features the world’s smallest light engine for a lightweight design.
For further information, check out TCL’s press release here.
