A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind. The report is based on a survey of 8,000 internet households, revealing that 43% of SMP owners use Roku most often, while 35% primarily use Amazon-branded SMPs for watching video content. Research Analyst Sarah Lee from Parks Associates noted that Roku and Amazon continue to dominate the SMP market, whereas competitors like Apple and Google have maintained their market shares without significant growth.
The report also highlights an increase in the market share of SMPs within US households, noting that 46% of US internet households own at least one streaming media player. However, this figure is lower compared to the 68% of US internet households that own smart TVs. In terms of primary devices for watching video, 56% of households with internet-connected entertainment devices prefer smart TVs, while 34% prefer SMPs. Combined, smart TVs and SMPs serve as the primary video viewing device for 90% of these households, with other devices such as gaming consoles and smart Blu-ray players becoming less common.
According to Sarah Lee, both smart TVs and streaming media players have become more affordable, providing consumers with cost-effective options and a consistent user experience within their respective ecosystems.
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